Tech pioneer Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.”
Simply put, user experience (UX) design is a set of principles used to build better online experiences that are more meaningful and relevant to users.
The user experience design process is fluid and iterative. The five different stages are repeated and evaluated to continuously improve functionality and design.
Good digital design solves problems. We first need to identify the problems in order to provide solutions. By interviewing and collating feedback from all stakeholders along with historical analytics we can build an understanding of customers and their needs. This knowledge provides the foundation for the next stage – the design.
Opinions are like assholes, everyone has one! When it comes to UI design opinions are worthless unless they can be backed up with facts. This iterative design process starts with sketches, flows and wireframes to share with stakeholders. Once happy, high-fidelity prototypes bring the vision to life.
Turning the vision into a functional website. The implementation of the design starts here. Depending on requirements, this can be a non-complex or complex development process. Either way, we will work with you to deliver the best solution for your needs.
Now the website is live let’s ask one simple question.
Is it easier for your customers to use and does it provide the solution to their problems?
Ignoring your website is for losers. Learn from your mistakes, plan your next UX process cycle and go again.
In the digital world, one thing is guaranteed. If you don’t keep up with your competitors they will be happy to service your customers for you.
The best user experience can only be provided with an iterative design process.
If you think you know your customers and what they want then you’re probably wrong! I don’t know either – let’s find out together.