14 Aug

Posted at 14:20h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665540558{margin-top: 90px !important;margin-bottom: 120px !important;padding-bottom: 0px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6"][vc_column_text] 30 years of learning. [/vc_column_text][vc_column_text]In business, you have to grow, learn and adapt in order not to be left behind. As a consultant, I too have to...

10 Feb

Posted at 12:58h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665540558{margin-top: 90px !important;margin-bottom: 120px !important;padding-bottom: 0px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6"][vc_column_text] Crucial UX research is often overlooked. [/vc_column_text][vc_empty_space height="30px"][vc_column_text]A small but powerful set of fundamental UX questions should be the first talking points of any project, large or...

27 Jan

Posted at 17:12h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665540558{margin-top: 90px !important;margin-bottom: 120px !important;padding-bottom: 0px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6"][vc_column_text] Solid UX design starts with a pencil. [/vc_column_text][vc_empty_space height="30px"][vc_column_text]Wireframing and prototyping make it easier to spot usability issues early in the project. Low-fidelity wireframes make it easier...

10 Jan

Posted at 14:27h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665540558{margin-top: 90px !important;margin-bottom: 120px !important;padding-bottom: 0px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6"][vc_column_text]User personas help you get a better understanding of your perfect customer. This data will then influence your website design, customer touch-points, products or services.[/vc_column_text][vc_empty_space height="90px"][vc_column_text] So...

10 Jan

Posted at 14:16h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665737014{margin-top: 90px !important;margin-bottom: 120px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-0"][vc_column_text] The challenge [/vc_column_text][vc_column_text]With a set budget and tight timeline, the 153-page Spec Doc had to be enough to produce wireframes. Very little research was conducted, other than documenting the...

10 Jan

Posted at 14:13h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665599321{margin-top: 90px !important;margin-bottom: 120px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-0"][vc_column_text] The challenge An investment company told us they didn't have the budget or the need for the discovery stage.[/vc_column_text][vc_empty_space height="30px"][blockquote text="``I know my clients like my own brother,...

10 Jan

Posted at 13:31h in UX Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1578665122732{margin-top: 90px !important;margin-bottom: 120px !important;padding-top: 0px !important;}" background_color="#ffffff" el_class="dark-body"][vc_column offset="vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-0"][vc_column_text] The challenge [/vc_column_text][vc_column_text]A B2B business looking to replace and amalgamate its legacy systems. However, all we had to go on was a 23-page Digital Discovery Analysis...