10 Jan The discovery phase was being ignored
Posted at 13:31h in UX Insights
The challenge
A B2B business looking to replace and amalgamate its legacy systems. However, all we had to go on was a 23-page Digital Discovery Analysis Doc that was tech-heavy and not user-centric.
The problem
``With regard to the process, this is something that I have worked on personally. It is the business owners that will create the system, not the users.``
The objectives
Key objectives for this discovery stage were;
- On-site visit to research the current system and learn their pain-points
- User personas of key customer types
- Map a typical customer journey & alternatives based on scenarios
- Lead a mapping workshop with main stakeholders
The outcomes
- A discovery workshop to fully understand the customer journey as well as the user workflows
- Comprehensive wireframes and journey maps where produced